Safeguarding your personal information is a prerogative of Alpha Platforms USA, LLC. (all together with its associated companies, "Alpha Platforms USA," "we," "us," or "our"). This Privacy Policy expounds on how we gather and utilize the information you provide on our website (located at www.alphaplatforms.com (hereby referred to as the "Site")), from our devices, scheduling application, and or from written or verbal communications with us in or out of office.
1. INFORMATION GATHERED
We gather the ensuing personal information and may have gathered such information previously.
Your name, postal address, email address, unique personal tags, online tags, IP address, account name, and other similar tags are the identifiers we collect. Furthermore, we collect identifiers, including a user name or ID*, passwords*, and similar credentials upon account creation with us to allow access to our services or via communication through social media, as well as your IP address and unique device identifiers when accessing our website or use our apps.
As described in the California Civil Code § 1798.80(e), the following categories of personal information are described as: (1) the Identifiers listed above; (2) signature, (3) telephone number, (4) payment information* (this may contain bank account number and/or credit or debit card number), (5) information obtained in connection with a credit check (this may be applicable when acquiring our services), including financial information.
Business information, inclusive of records of products and services acquired from Alpha Platforms USA and information about your purchasing proclivity.
Web or other electronic network activity information, together with, but not limited to, search history, browsing history, and information regarding how you interact with our websites, apps, and advertisements.
Geolocation data* patterned from the location of our rental equipment and devices. This comprises the geolocation of the rental equipment and devices when in use.
As calls to our corporate numbers may be recorded, audio information and electronic information in the form of Internet or other electronic network activity information described previously.
Business contact information as professional or employment-related information, only connected with employment solicitation.
Conjuncture taken from (1) the information we gather when you visit our Site or partake of our apps when you use our products or services, inclusive of our training academy, (2) information we gather, inclusive of third-party suppliers, regarding content and other data displayed on the Internet (for instance public locations on the Internet) and (3) information about consumer preferences and behavior that we gather on our website and apps or purchase from third parties used to create a profile about a consumer showcasing the consumer's preferences, characteristics, predispositions, behavior, and attitudes.
Information given when responding to surveys.
Information given when submitting any reviews or comments about our products or services.
"Sensitive information" above is marked with an asterisk (*) under the California Consumer Privacy Act. Unless otherwise stipulated, we intend to keep the above information for as long as reasonably necessary to complete the purpose(s) for which the personal information was gathered.
2. HOW WE GATHER INFORMATION
We gather the personal information you share with us, including information you provide us when you use the Site or our apps, rent equipment, or purchase other services from us. Navigating through and interacting with the Site or using apps, we may use automatic data-gathering technologies to collect certain information about your activities, online activities, and browsing actions and patterns. We may gather this information directly or through third parties, including operating systems and platforms, social networks, internet service providers, data analytics providers, or advertising networks.
4. USING INFORMATION
The personal information we gather may be used to:
Supply you with information, products, or services that you request from us via our Site.
Conclude business, inclusive of what you have rented or purchased from our products and services.
Supply customer and account services, like notices of the following nature: on products/services and your account/subscription inclusive of expiration and renewal.
Observe applicable laws, perform and enforce our contractual obligations and rights, such as billing and collection, cooperate with investigations by law enforcement, and/or pursue our legal rights.
Assess and enhance our products and services and/or develop new products or services.
Personalize our marketing and advertising targeted to you.
Connect with you on our own and third-parties' goods and services that may be of interest to you. If you choose for us not to use your information in this way, feel free to connect with our Privacy Officer (see How to Exercise These Rights or Contact Us below for details on how to connect with our Privacy Officer).
6. CHOICES ON HOW WE MAKE USE OF AND DISCLOSE YOUR INFORMATION
On the personal information you supply us, we endeavor to provide you with choices. To control your information, we have produced the following mechanisms:
Advertising and Tracking Technologies. There are options for managing cookies by setting your browser to deny all or some browser cookies or to notify you when cookies are being sent. To learn how you can oversee your Flash cookie settings, visit the Flash player settings page on Adobe's website. Some parts of this Site may then be unreachable or not function accordingly if you choose to disable or deny cookies. http://www.allaboutcookies.org and http://www.youronlinechoices.eu are sites where you can learn more about cookies and how to oversee them.
Alpha Platforms USA's Promotional Offers. On advancing our own or third parties' products or services, you can opt-out by getting in contact with our Privacy Officer (see How to Exercise These Rights or Contact Us below for particulars on how to connect with our Privacy Officer) if you choose not to have your personal information utilized by Alpha Platforms USA to. You may reply asking to be omitted from future email distributions should you receive a promotional email. On information supplied to Alpha Platforms USA as a result of a product purchase, warranty registration, product service experience, or other transactions, this withdrawal does not apply.
Targeted Advertising. On delivering our advertisements according to our advertisers' target-audience preferences, you may choose for us not to use information that we directly or indirectly gather or that you supply us. You can also opt out by connecting with our Privacy Officer (see How to Exercise These Rights or Contact Us below for details on how to connect with our Privacy Officer). You must have your browser configured to accept browser cookies for this opt-out to apply. Please connect with our Privacy Office (see Contact Us below for details on how to connect with our Privacy Officer) for any questions or concerns.
Targeted Advertising. On delivering our advertisements according to our advertisers' target-audience preferences, you may choose for us not to use information that we directly or indirectly gather or that you supply us. You can also opt out by connecting with our Privacy Officer (see How to Exercise These Rights or Contact Us below for details on how to connect with our Privacy Officer). You must have your browser configured to accept browser cookies for this opt-out to apply. Please connect with our Privacy Office (see Contact Us below for details on how to connect with our Privacy Officer) for any questions or concerns.
7. CHILDREN UNDER 13 Years of Age
For children under the age of 13, the Site and its content are not targeted to nor intended for the demographic. For this age group, Alpha Platforms USA does not promote its products or services. We do not deliberately collect personal information from children under the age of 13.
Do not make use of or supply any information on the Site or on or via any of its features or register on the Site if you are under 13. If you are under 13 years of age, do not make any purchases or rentals via the Site or supply any information about yourself to us, inclusive of your name, address, telephone number, email address, or any screen name or user name you may use. We will delete the information if we find out we have collected or received personal information from a child under 13 years of age without confirmation of parental consent. Please connect with our Privacy Officer (see Contact Us below for details on how to connect with our Privacy Officer) if you suspect we might have any information from or about a child under 13.
8. YOUR PRIVACY RIGHTS
You may have the right to the following if you are residents of these states: California, Virginia, Colorado, Utah, and Connecticut: (1) know what personal information we gather, use, disclose, and sell; (2) request that we expunge your personal information; (3) access and acquire a copy of your personal information that we gather; (4) request amendment of inaccurate personal information; (5) opt out of targeted advertising; or (6) restrict the use and disclosure of certain sensitive information. Additionally, on exercising any of your rights, we may not discriminate against you. We will respect your request to the extent required by applicable law and will make a good-faith effort to respect your request in all other cases.
You may appeal the request by presenting supporting documentation to privacy@alphaplatforms.com, if you disagree with our response to your request. We are not in a position to delete your personal information except by also deleting your user account. If we believe the change would violate any law or legal requirement or cause incorrect information, we may not assist with a request to change information.
Please review and follow the instructions (How to Exercise These Rights) below if you want to update your customer account with us.
9. EXERCISING THESE RIGHTS
On the aforementioned rights, you may request to exercise by:
Connecting with us via email at privacy@alphaplatforms.com
Connecting with us by call at 855-200-0855
Writing to us at Privacy Officer, Alpha Platforms USA, Inc, PO Box 4234 New York, NY 10163
To authenticate your identity prior to granting you access to information or acting on your request to exercise your rights, as required or permitted by law, please be guided that we may take certain steps. As permitted by law, we may restrict our response to your exercise of the above rights.
You can select an agent that, may be an individual or a business entity registered with your Secretary of State, to exercise the aforementioned rights on your behalf. You must supply the agent with written permission to pursue the request in order to appoint an authorized agent. We may still choose to require you to authenticate your identity directly (save in exceptional cases). If the agent does not provide acceptable proof of their authorization, we may deny the request.
10. SELLING PERSONAL INFORMATION
A "sale" of information, under some state laws, is when we disclose information for purposes of targeted advertising or advertising networks. To opt out of such sharing of information, you may file a request.
11. DO NOT TRACK
Regarding "do not track" requests from Web browsers, please be advised that our Site and apps are not configured to accommodate this request.
12. DATA SECURITY
Information security is important to us, and we have implemented measures designed for it. For instance, we require our payment processing merchants to comply with the Payment Card Industry Data Security Standards. Additionally, in complying with the extensive set of security requirements, we require that any third parties that process your information on our behalf.
Please review the terms and conditions of our commercial agreement should you need more information on these requirements. Nevertheless, we cannot guarantee that your personal information will never be shared in a manner inconsistent with this Privacy Policy (for instance, as a result of unauthorized acts by third parties that violate applicable law or relevant Web policies).
Should you want to use all or part of our services, you may need to register for an account. In this case, you will be prompted to create a password to help protect your information. Prior to granting access or making adjustments to any of your personal information, these passwords aid us in verifying your identity. You should at no time share your password with anyone, and you should not apply the same password to other websites. We will at no time request your password in an unsolicited phone call or email. You are solely responsible for upholding the secrecy of your account information and passwords.
13. UPDATES TO OUR PRIVACY POLICY
From time to time we may update this Policy. A link will be posted to the revised Policy on the homepage of our Site upon material changes to this Policy. Should you have registered for any of the products or services or have an account with us, we may also use the communications channel you have provided to inform you accordingly. You may find the date the Policy was last revised is identified at the bottom of the page. Upon posting the revised Policy on the Sites, any changes will be effective.
14. CONTACT US
About this Privacy Policy or our privacy practices, feel free to connect with us if you have any questions or comments by:
Connecting with us via email at privacy@alphaplatforms.com
Connecting with us by call at 855-200-0855
Writing to us at Privacy Officer, Alpha Platforms USA, Inc, PO Box 4234 New York, NY 10163
For us to respond accordingly, please be sure to include your full name, address, telephone number, and email address.
EUROPEAN ECONOMIC AREA NOTE
Although we are not serving the European Union area with our business services, additional provisions apply to how we treat your personal information should you inadvertently be a resident of the European Economic Area ("EEA"). The following provisions of this EEA Addendum prevail over conflicting provisions in the Privacy Policy.
Using Information
For the processing of your personal information, we use the following legal bases:
Legal obligation compliance.
Proceeding to enter into a contract with you or the performance of a contract.
Fraud prevention, marketing, or enhancement of our products and services and the like, as our legitimate business interests.
In particular instances, your consent.
Data Retention
On data retention, your personal information will not be kept for longer than needed for the purposes for which they were gathered or as required by our legal and regulatory obligations. Applicable local statutes of limitation periods and legal requirements reflect our retention policies.
International Transfers
For countries that have not been identified by the European Commission, we may turn over your personal information to provide sufficient protection. We take precautionary measures to ensure personal information undergoes adequate protection, such as through contractual measures (such as standard contractual clauses) where such transfers occur.
Your Personal Information Rights
You have the following rights in relation to your personal information rights: Access, Correction, and Erasure Requests: You have the right to:
confirming with us whether we are processing your personal information
receiving information on how your data is being processed
acquiring a copy of your personal information
requesting that we revise or correct your personal information
requesting that we remove personal information in certain circumstances
Withdrawal of Consent
The withdrawal of the consent shall not in any way affect the lawfulness of processing based on consent before its withdrawal; processing your personal information is based on your consent. You may withdraw this consent at any time.
Right of Objection and Restriction
On our legitimate business interests, inclusive of profiling and the dispatching of marketing communications, you may oppose this based on grounds relating to your particular situation to our processing of your personal information. While we are processing your request or challenge pertaining to the validity of your personal information or the lawfulness of the processing of your personal information and our legitimate interests in processing this information, or if you need the personal information for litigation purposes, you may also request that we place restrictions on our processing of your personal data.
Data Portability
With certain of your personal information in a commonly used, machine-readable format, you may request that we supply you or a third party that you assign. Data portability rights apply only to personal information that we have collected directly from you and only where our processing is based on consent or the performance of a contract.
You may exercise these rights for free. However, we may charge a reasonable fee or refuse to act on a request if it is unfounded or excessive, for instance, because of its repetitive nature. Circumstantially, as permitted by law, we may refuse to act or impose limitations on your rights.
Please connect with our Privacy Officer (see Contact Us above for details on connecting with our Privacy Officer) if you wish to exercise any of these rights or have any feedback. You also have the right to file a complaint with the relevant data protection authority.