Power Washing at Heights

Case Study:

How Alpha Platforms Gave Times Square's 250-foot-tall LED Light Tower its First Power Wash in a Single Night

What was the challenge?

The American Eagle Outfitters flagship store in Times Square was built in 2009. It stands out among the bright lights of Times Square with its 250-foot signage tower wrapped in over 15,000 square feet of LED lights. For nearly 20 years, the LED-studded tower served as American Eagle's HD digital canvas to blast branded content 18 hours a day. Besides rain and melting snow, however, the top of the tower has never been washed.

The local lighting board that maintains Times Square's lights and fixtures reached out to Alpha Platforms for assistance in power washing the American Eagle's LED light tower. The client had at their disposal an old 130-foot bucket truck that would not reach the tower's top portion. So, the client planned to hire Alpha Platforms to wash the top of the tower on the first night and wash the lower part of the tower on the second using its own equipment.

The challenge was to access all 15,000 square feet of lights topped at 250 feet while providing a safe and stable environment to thoroughly power wash this critical American Eagle brand asset. The washing had to be done with minimal interruption to one of the nation's busiest transportation and pedestrian traffic hubs – The Times Square.

What was the solution?

Alpha deployed its A-250, a 250-feet truck, to ensure it could reach over street facades of the store, its mezzanines and cover the entire tower surface from a single spot without having to move the truck.
Alpha obtained the appropriate city permit for the night project, saving the lighting board the hassle of doing it themselves. Also, Alpha Platforms’ operators and flaggers already had experience completing height access service projects in Times Square. They regulated road and pedestrian flows for the entire duration of the project.
Alpha dispatched an operator with extensive commercial window washing experience to meet the client's needs and save money on labor. The operator parked the lift and single-handedly managed the lift from the tower's top to bottom in a safe, swift, and seamless manner, while helping power wash the LED lights.
The specs of our state-of-the-art A-250 lift:

What was the outcome?

It was a pleasant surprise for the client that they didn't need a second day to wash the lower part of the tower with their 130-foot lift. The Alpha operator's expertise, the 250-foot boom's reach and lift, and Alpha's experienced traffic team were the efficiencies that enabled the power washing of the entire tower in just one night.

As a result, the client experienced significant - and unexpected - savings in time and money.

Our precise German-made lifts have become the height access method of choice for those who try them, as they combine unmatched productivity, safety, and reach.
Notable 250 Foot Boom Lift Capabilities
  • 12-foot extra large cage
  • 1,322 lbs lifting capacity for crew, equipment, and materials
  • Cage rotation 2 x 200°
  • Side reach up to 130 feet
  • Unique "under and up" or "up and over and back" access
  • Smooth controlled motions to move close to and around glass and fragile structures
  • Jib length 49’2’’
  • Parking in tight spaces 8’3’’ wide

Alpha Platforms has helped hundreds of teams like yours

Customer Testimonials
from Case Studies

Mike P.
Building restoration services family business owner

We wanted to give it a try and see what this boom truck could do. We loved the idea of a wide basket that could reach up to 30 feet and get to the brick wall over the roof. The main reason we loved the truck was how it maneuvered the boom to lower the bricks inside a dumpster, which was located behind the truck. It saved us at least one extra day of work. It all went great.

Joseph A.
Head stone mason, national cathedral

The project was performed successfully, and we were really glad to have contactless means of reaching the building, as we all know that pipe scaffold might damage the structure, in this case, very very sensitive.

Jason A.
Director of operations, family-owned regional electrical services provider

Alpha has the most efficient and leanest site setup time I’ve ever seen. My brother, who is the top climber of our group, first struggled to understand how this cage could go around the tower better than the crane - and when it did the whole 360°, he became a believer. Also, each laborer said how incredibly safe they felt - very different from the small crane basket. We were able to secure and push back the panels in place without the basket ever moving.

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